Regenerative Farming | A Beginner’s Guide to Marketing

For regeneration farming, a powerful voice is one of the most potent tools you can establish. Marketing your product is fundamentally easier when you believe in the principles you’re advertising. 

What is the brand voice? It’s the personality of your brand and how you express yourself. Most beloved companies have a strong voice, and it makes them stand out. 

Without seeing the logo or the company name, the brand is distinguishable. Having a distinctive voice and persona helps define your brand.

How do you choose a voice? It’s much easier than it seems if you know how you want people to see you. An excellent way to determine this is the “We are x but not z” exercise.

Create a list of things you want people to see and a list of counterpoints you don’t like to express.

For example:

We are confident, but not arrogant.

We are knowledgeable, but not unteachable.

We are passionate, but not fanatical.

We are expressive but not forceful.  

We are kind but not spineless.

Once you’ve established what you are and aren’t, you have a fair idea of your voice. You may also want to construct a list of catchphrases and basic structures to follow. 

Having a detailed voice persona means that anyone doing your brand’s promotions can quickly adopt the existing structure. 

Now that you’ve defined your voice, you need to define your target market. Let’s get into step two.

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Common household pest problems and their solutions

Pests are a nuisance that can cause many problems if left unchecked. Some pests, such as rats, rodents, and cockroaches, lead to food contamination which inadvertently causes food poisoning. Other types of pests, such as bed bugs and insects, aggravate skin conditions. It can cause allergies and skin problems, including rashes and redness.

pest problems

You may be tempted to reach out for the bug spray to kill the bugs then and there. However, bug sprays and chemicals are often toxic to the environment and can lead to allergic reactions in some instances. Although mosquito repellents containing DEET (N, N-diethyl-m-toluamide) are effective, they can cause eye and skin irritation. In extreme cases, it may lead to rashes and even blisters.

Hence, if you have a pest problem, the solution is to hire a pest control service. Such services not only identify the pest but also remove them from your home. In addition to this, pest control services take preventative measures to ensure that your house does not face a pest problem again.

As summer rolls over, we must prepare to deal with pests. However, if you want to avoid hiring pest services, you can take a few steps to prevent a pest infestation in the first place. Some of the common pests found in our homes are as follows.

Bedbugs

A bedbug is a small insect that sucks on blood. Since these bugs cannot fly, an infestation spreads when an infected surface comes into contact with another. A bedbug can grow up to 1 cm in length. Bedbug eggs are hard to discern because they are small in size, about 1 mm in length. A bite from a bedbug can cause allergic reactions in some people. Using antiseptic creams and lotions can help alleviate the skin condition.

To prevent a bedbug infestation in your house, you should try to keep the bedding and mattress clean. Use a plastic covering to cover the mattress that is not in use. Also, vacuum the mattress regularly to remove bedbugs. If you are buying furniture, check it for a bedbug before you make a purchase.

Cockroaches

Cockroaches have been around for about four million years and are a common pest problem in households. The German cockroach is the most common type of pest found in a home. These cockroaches can grow up to 1.6 cm in length. Roaches feed on food leftovers, which are present in the kitchen. Cockroaches thrive in damp conditions and multiply quickly. They contaminate food by excreting on it. Sometimes, using a spray will not solve the problem of a cockroach infestation. You must handle these pests before it leads to a full-blown infestation.

The best way to avoid a cockroach infestation is to clean the kitchen and the bathroom regularly. Do not leave leftovers on the countertops. Store them in containers with a proper seal. Cockroaches will also feed…

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Greg McKeown — The Art of Effortless Results, How to Take the Lighter Path, the Joys of Simplicity, and More (#510)

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“If you focus on what you have, you gain what you lack. And if you focus on what you lack, you lose what you have.”

— Greg McKeown

Greg McKeown (<a href="https://twitter.com/GregoryMcKeow

George Mumford, Mindfulness Coach to Michael Jordan and Kobe Bryant, on Awareness, Compassionate Action, the Dizziness of Freedom, and More (#509)

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“When you go get interviewed, if they tell you you’re the greatest thing since sliced bread, you say, ‘Thank you,’ and you just smile. And if they tell you you’re the biggest choke artist of all time, you just t

Psychedelics 101: Books, Documentaries, Podcasts, Science, and More

By popular request, I recorded the short video above to cover what I consider “psychedelics 101.” There is a sea of misinformation out there, and the video covers resources I consider well vetted. All links are listed below. Please be sure to see the important disclaimer at the bottom of this post. 

BOOKS AND ARTICLES:

How to Change Your Mind: What the New Science of Psychedelics Teaches Us About Consciousness, Dying, Addiction, Depression, and Transcendence by Michael Pollan“The Trip Treatment” by Michael Pollan, The New YorkerThe Healing Journey: Pioneering Approaches to Psychedelic Therapy by Claudio Naranjo The Secret Chief Revealed by Myron J. Stolaroff<li

Balaji Srinivasan on The Future of Bitcoin and Ethereum, How to Become Noncancelable, the Path to Personal Freedom and Wealth in a New World, the Changing Landscape of Warfare, and More (#506)

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“If code scripts machines, media scripts human beings.”

— Balaji Srinivasan

Balaji S. Srinivasan (<a rel="noreferrer noopener" href="https:

Vitalik Buterin, Creator of Ethereum, on Understanding Ethereum, ETH vs. BTC, ETH2, Scaling Plans and Timelines, NFTs, Future Considerations, Life Extension, and More (Featuring Naval Ravikant) (#504)

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