In an age of digitally-driven product promotion, many overlook the power of personal selling. De-personalizing your company is a grievous mistake. When you’re marketing a brand, it needs your personal touch.
Ask yourself, what is regenerative farming to the general public?
Customers who already have an interest in sustainable living can probably tell you exactly what it is.
People who know little about the topic may come to associate you with regenerative agriculture as a whole. As Richard Perkins is the epitome of regenerative techniques to many farmers, you may be that for others.
Don’t be overenthusiastic about avoiding farmers markets, agriculture events, or speaking engagements. Regenerative farming is about conscience and passion, and you’ll inevitably become the face of your brand.
Frequent places where you can engage your customers directly. It’s the best way to build a loyal customer base.
If your business is primarily digital, make content to engage your clientele. Connect on social media, respond to comments, and keep things personal where possible.