This state-level push is not aimed at seeping across all 50 states but rather at tightening regulation in enough places to compel the industry to adopt a de facto national standard. Privacy advocates are striving to enact state-level proposals that align closely with the ADPPA, including limitations on data collection and sharing, establishing a data broker registry, and creating new rights for Americans to delete their data.
However, this approach faces challenges from an industry-led campaign that has successfully enacted weaker laws in states like Virginia and Utah. The Electronic Privacy Information Center, a D.C.-based nonprofit, is spearheading the multi-statehouse push among privacy advocates, targeting states like Maryland and Michigan to introduce state versions of ADPPA.
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